It might not be everyone's cup of tea and it certainty wont be the most played music on Spotify but Classical music always seems to get a lot of usage with brands. Why? Quite simply, it ticks all the boxes.
Love them or hate them these tracks are instantly recognizable. A bonus for any brand.
We all associate classical music with; professionalism, quality, class, grandeur and sophistication, so there you have a range of emotions that a lot of brands will want to achieve in their audiences.
Here are some of the most iconic and recognisable classical pieces at work in ads over the years.
Those of you old enough to remember cassette tapes will remember this iconic spot for Maxell.
Showcasing the epic sound quality the product offers (for the time at least) with an epic track like Wagner's Ride of the Valkyries makes the perfect marriage.
Most will also know this track from another iconic piece of moving picture; Francis Ford Coppola's Apocalypse Now.
This stunning rendition of Ave Maria works perfectly on this Replay spot.
The gentle, tranquil nature of the piece reflects the effortless workout that Irina Shayk is undertaking in her jeans.
Back in 2007, Ford chose to use Debiles 'Flower Duet' in their Mondeo spot.
With balloons taking away all 'inferior' cars in favour of the new Ford model, the use of this elegant, sophisticated piece of music only helps to build the perception of the comfort and luxury that am Mondeo gives the owner.
Prior to this you might remember British Airways using this track as their brand soundtrack for a decade or so. Here is a pretty good bespoke version of the track on one spot they did.
Listen to our arrangement of Flower Duet below.
Its strange looking back on how far iPhone have come since the release of the 4 in 2011.
Apple has always marketed themselves for the professional user and a premium offering.
By using Strauss' Blue Danube the viewer is immediately getting inference of this. The way they have matched the hit points of the piece with the usability of the phone is brilliant, it just highlights the simplicity of the machine.
Movie buffs among you will also know this piece from Stanley Kubrick's 2001: A Space Oddyssey.
The first of three sections of the collection is Chamber music.
Traditionally designed for small groups of instruments, so think minimal in its dynamics, Chamber music was the popular style between 1600 -1750 (give or take).
That's the Baroque period for all you music buffs out there.
For this recording we took a chamber orchestra, string quartet and soloists into Studio 2 at Abbey Road. You can hear the results in the playlist below.
Symphonies have been a mainstay of classic music across the centuries. Usually relating to an orchestral piece these are scores that are made up of different 'movements.'
For a bigger, more epic sound we moved to Studio 1 at Abbey Road for this recording, the largest purpose built recording stage in Europe, and threw in a live choir for good measure.
In this playlist you will find our arrangements of some of the world's most famous and recognizable symphonies including;
The third and final section of our collection, love it or hate it, is Opera.
Staying in Studio 1 of Abbey Road, we brought in a full symphony orchestra, choir and some amazing operatic soloists.
In the playlist below you will find classics including; The Barber of Seville by Rossini, two excerpts from Puccini's Madame Butterfly,
Habanera from Bizet's Carmen and a beautiful rendition of Schubert's Ave Maria.