Music connects with emotions like no other medium. You can't touch it, you can't see it, but you sure can feel it. It's this untouchable magic that makes music the most powerful way to communicate. Quite simply, the right music can make a campaign unforgettable.
Workshop is a new music agency, born from creative vision, passion and a knack for unearthing amazing talent. With a strong focus on the artists we represent and solid experience working with the world's top brands and agencies, Workshop aims to inspire, create and shape culture along the way. We understand the important strategic and creative role of music within advertising and we can deliver musical solutions to fit briefs of any size, for bespoke or existing pieces. We'll even attend your planning meetings to offer musical guidance and strategy from concept to creation. The music industry is changing, and so are we.
Boasting solid label and publisher experience of over 20 years and an ear to the ground within the blogging community, they can be spotted at The Great Escape, SXSW and many other new music events over the year. Their hard-work and discerning tastes mean that our roster of global talent sounds amazing; we know good music, no matter what the genre. Working with credible, real artists is as important to brands as it is to us.
We made some connections between FCB and our beats producer Alex, that resulted in this amusing film premiered by Nowness. The boys say " music videos all seem to be rather cool these days and we wanted to something that challenged that."
Harnessing the power of music, our roster of talented artists, producers and composers from across the globe create original music spanning every conceivable style, mood, and genre. Our power-house team of creative music consultants and researches are all music-geeks at heart. Comprised of musicians, DJs, artist-managers, bloggers, collectors, engineers and obsessives, these expert ears can work to your brief, budgets and deadlines to deliver exactly what you're looking for. Whether that's something specially composed, a bespoke edit or to simply license something our artists have already recorded, we've got your back. Workshop has a musical solution for every brand story.
Inspiration comes from all the senses and in many forms, so we have begun to craft ourselves a space in the live events arena; curating visual art, culinary delights, music and experiences to stimulate the mind, provoke thought and start conversations.
2016 saw the Lions finally start to credit music for its huge role in advertising. As official music sponsors we had a strong presence at the event and our Workshop Radio DJs were doing their thang across multiple parties including Saatchi & Saatchi, Young Lions, Creative Review and the Cannes Connect bar. We awarded music winners with a very special limited edition vinyl from Tim Garland with art work by Gaurab Thakali.
Just a taste of some of the amazing releases coming in the next few months...